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Are you trying to optimize your business website for conversions? If so, you’ll need to track conversions by setting a “goal” in Google Analytics.

What are Goals?

Goals in Google Analytics allow you to track specific customer interactions on your website. These interactions can be any action such as form submissions, button clicks, downloads etc.

When a customer performs the specific action that you have defined as a goal, Google Analytics records that as a conversion.

How to Create a New Goal in Google Analytics

Log into your Google Analytics account and select the website where you would like to create the “goal”

In the left panel, click Admin (bottom left of screen). Then in the View column, click Goals.

“Goals” is located in the 3rd column

To create a new goal, click the +New Goal button.

Now you’ll be prompted to enter a description and the details of your goal.

Firstly, choose “Custom”  for Goal set-up. Then you can enter a suitable name for your description and choose the right goal type.

You’ll see four different goal types to choose from. They are:

  • Destination: You can choose this goal type if you want to treat a pageview or screenview as a conversion.
  • Duration: You can measure user engagement by treating time spent on a page as a conversion.
  • Pages/Screen per session: This is another way to measure user engagement. You can measure the number of pageviews per session as a conversion.
  • Event: You can treat user interaction like button click, video play, or download as a conversion.

For this example, let’s create a goal to track how many people are submitting your contact form

In this case let’s specify the name of the goal as Form submission, and choose the Destination type.

It is important to note that you will have to set a thank you page on your site that will load when your form is submitted.

After you’ve chosen your options, click Continue.

Now you’ll be asked to enter the destination URL. In our case, it’s the thank you page URL. You can choose Equal to from the drop-down menu. Then enter only the URL slug of your thank you page by removing the domain name in the Destination field.

You can also click on the Verify this Goal link if you want to measure how often this goal would have converted on your data from the past 7 days.

Click Save.

That’s it!

You’ve successfully created a goal in Google Analytics.

If you need any help with this feel free to get in touch with us: https://www.irishwebservices.ie/#contact